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This is according to Warc 100, which is an annual ranking of the world’s 100 best campaigns and companies, based on their performance in effectiveness and strategy competitions.
Our campaign reached over 20 million people in the UK alone and millions more across the globe. It is to date the single most effective pancreatic cancer advertising campaign globally – EVER!
The ads – featured real pancreatic cancer patients, Kerry (24), Andy (43) and Penny (50) saying they wished they had another cancer – and presented the general public with the terrible prognosis that every pancreatic cancer patient currently faces upon diagnosis.
Warc says: “Warc 100 focuses on marketing that makes a difference, drives business performance or changing consumer behaviour.
“It is a benchmark for commercial creativity, allowing brands and agencies to compare their performance with their peers.
“It is a showcase for the world’s smartest strategies, and the people and organisations behind them.
The rankings are compiled based on the winners of 87 effectiveness and strategy awards from around the world.”
We are delighted the effectiveness of this campaign is continuing to be recognized across the world.
We were delighted to hear from one of our supporters, Ali Lankester-Bell, that her colleagues have really got behind supporting Pancreatic Cancer Action. Ali’s branch recently held a raffle and a purple dressdown day to raise money to support our work to drive early diagnosis of pancreatic cancer.
Thank you to Ali, Christine, Julie and all the team at Saffron Building Society for raising £361.25 for us.
Ali said: “It’s the most the society have ever raised in a raffle and I’m thrilled to see how much support there is.”
Ali’s mum Eileen sadly died of pancreatic cancer in 2013 just three months after diagnosis. Ali believes that if her mum was diagnosed when she first started experiencing classic symptoms in September 2012. Ali said in an interview with The Braintree Times in November: “She had a bit of stomach pain, some stomach issues like indigestion, but then she became quite jaundiced.
“All these symptoms don’t automatically think ‘this is cancer’, which is why people get diagnosed too late in the day.”
“We need to try and make more people aware of the disease and to recognise the symptoms so they go to the doctor and are investigated for this evil disease.”
The team at the building society plan to do more fundraising this year and we look forward to hearing all about it.