Cookie Policy

Introduction

This cookie policy refers to the cookies used within the website operated by Pancreatic Cancer Action.

What are Cookies?

Cookies are tiny files that are downloaded to your computer to improve your experience when using a website. As is common practice with most professional websites, our site uses cookies. This page explains what information these cookies will gather, how it is used and why we sometimes need to store cookies.

We use traffic log cookies to identify what pages are being used. This allows us to analyse data about webpage traffic, which will help us improve our website in order to tailor it to the needs of our supporters and customers. This information is only used for statistical analysis requirements and then removed from our system.

Overall, cookies allow us to provide you with a better website as we can monitor the pages you find useful and those you do not. A cookie will in no way give us access to your computer or any information about you, other than the data you have chosen to share with us.

How to Disable Cookies

Cookies can be disabled by adjusting the settings on your browser (see your browser help for more information). Please be aware that disabling cookies will affect the functionality of this and many other websites that you visit. The disabling of cookies will usually lead to the disabling of certain functionality and features of this site. Therefore, it is recommended that cookies are not disabled.

The Cookies we set

We use cookies when you are logged in so that we can remember this action. This prevents you from having to log in every single time you visit a new page. These cookies are typically cleared or removed when you log out, ensuring that you can only access restricted features and areas when you are logged in.

This site offers newsletter or email sign up services and cookies may be used to remember if you have pre-registered and whether to show certain notifications which might only be valid to subscribed/unsubscribed users.

On occasion, we offer user surveys and questionnaires, offering you interesting insights, helpful tools or to help us understand our user base more accurately. These surveys may use cookies to remember who has already taken part in a survey or to provide you with accurate results after you change pages.

Third party cookies and remarketing

In some special cases, we may also use cookies provided by trusted third parties. The following section provides details on some common third party cookies you may encounter across our site.

Google Analytics: Our website uses Google Analytics, one of the most popular and trusted analytics reporting programmes, which helps us understand how people use our website. It does this by tracking information such as how long people spend on our website, the pages they visit, the website that referred them to our website and other aggregate data. We do this to allow us to make improvements to our website and offer a better user experience and more engaging content.

Google AdWords: We may use Google AdWords remarketing which lets us reach people who may have been on our website, showing them adverts relevant to the pages they have visited. This means after you visit our website you could be shown ads by Google either within the Google Display Network or Google search results. Google AdWords uses cookies to show ads based on your previous visits to websites to provide relevant ads for products and services of interest to you.

If you want to adjust your settings and opt-out of Google’s AdWords Cookies, click here.

Google AdSense: We may use the Google AdSense service to provide advertising. The Google AdSense services use a DoubleClick cookie that serves more relevant ads across the web and limits the number of times a given ad is shown to you. You can adjust your settings and opt-out of Google’s use, click here.

Facebook Pixel: The Facebook pixel incorporates a tracking pixel in the header of our website, which marks website visitors and recognises them the next time they visit the social network. The pixel uses browser information, visited websites and a hashed Facebook ID of the website user. This makes it possible for us to employ retargeting i.e. to show you relevant Facebook ads about products or services of interest to you. If you do not wish for your data to be used by Facebook in this way, it is possible to opt-out of this and many other third-party cookies by clicking here.

From time-to-time we test new features and make subtle changes to the way our site is delivered. When these features are still tested, these cookies may be used to ensure that you receive a consistent experience whilst on the site and so we understand which optimisations our users appreciate the most.

We sell products through our website and it is important for us to understand statistics about how many of the visitors to our site actually make a purchase and as such, this is the kind of data that these cookies will track.

We may use adverts to offset the costs of running this site and provide funding for further development. The behavioural advertising cookies used by this site are designed to ensure that we provide you with the most relevant adverts where possible by anonymously tracking your interests and presenting similar things that could be of interest.

In many cases, we may provide you with custom content based on what you tell us about yourself, either directly or indirectly by linking a social media account. These types of cookies simply allow us to provide you with content that we feel may be of interest to you.

We may use several partners to advertise on our behalf and affiliate tracking cookies simply let us see if our customers have come to the site through one of our partner sites so that we can credit them approximately, and where applicable, allow our affiliate partners to provide any bonus that they may provide you for making a purchase.

We also use social media buttons and/or plugins on this site which allow you to connect with your social network accounts in several ways. For these to work, social media sites such as Facebook and Twitter will set cookies through our site that may be used to enhance your profile on their site or contribute to the data they hold for various purposes outlined in their respective privacy policies.

If you have any further queries or questions about cookies, please email [email protected].