Pancreatic Cancer Action, the UK-based charity behind the hard-hitting ‘I wish I had’ adverts, plans to release a second series of adverts across the London Underground to raise awareness of the symptoms of the fifth biggest cancer killer.
“The objective of our initial campaign, which has received worldwide attention, was to raise massive awareness of pancreatic cancer and the grim statistics, including the shockingly low 3% survival rate.” says Ali Stunt, a rare survivor of pancreatic cancer and founder of Pancreatic Cancer Action.
The charity has seen a 200% increase in web traffic, and a particular spike in visits to the page which focuses on symptoms. “We’ve had so many people contact us to tell us that the campaign has successfully initiated conversation about pancreatic cancer, and have been invited to discuss the issues at a political conference in Spring.” continues Ali.
“The huge attention pancreatic cancer has received this week has provided us with an opportunity to bring forward a symptoms-led awareness campaign. The new adverts will raise awareness of the symptoms of the disease to encourage more people to visit their doctor.”
The new creative features the same faces from the first round, Penny, Andy and Kerry, and still uses quotes, but focuses on how they and their doctors missed the symptoms of pancreatic cancer. Lines like “They call it the silent killer. But my symptoms weren’t silent” leading in to a list of symptoms to be aware of:
- Persistent, new onset upper abdominal or upper back pain
- Jaundice – yellowing skin or eyes, itchy skin
- Unexplained weight loss
- Foul smelling stool that won’t flush easily