Talk to the Media
Raising awareness in the local media about pancreatic cancer can really boost the numbers that you reach.
If you are holding an awareness of fundraising event or activity for Pancreatic Cancer Action or want to publicise Pancreatic Cancer Awareness Month, why not get in touch with the local press to tell them about it? It will help raise awareness of pancreatic cancer and give your sponsorship a boost!
Here are some tips for getting your local newspapers and radio station to cover story:
Send a press release
A press release is a short account of an event or piece of news that gives the journalist all the key details they need to cover the story. A short concise press release is more likely to be covered by the paper. Aim for approximately 200 words.
It needs to include:
- What you’re doing
- When it happened or is happening
- Where it took place or is taking place
- Which charity you’re supporting – Pancreatic Cancer Action!
- Why you are doing it – here you can include a bit about your story and personal experience
Other things to include:
- It’s always good to include a photo with your release. Use one wearing your Pancreatic Cancer Action t-shirt if you have one. If you are taking part in an event for PCA and need a t-shirt e-mail Holly@panact.org
- How much you are hoping to raise with a link to your fundraising page
- Information about pancreatic cancer and Pancreatic Cancer Action – some facts and statistics for example
It is best to e-mail your press release to your local paper and/or radio station. You can usually find a contact on the website but you can also find most local press on www.mediauk.com
- Don’t be afraid to call the local media about your event. However, it’s important to remember that journalists work to tight deadlines so remember to keep it brief when phoning with your story.
- Avoid calling just to ask if they have received your press release, tell them what you are doing and that you want them to cover it to raise awareness of a neglected disease. They may ask you to send the release again.
- Refer any questions about pancreatic cancer to Pancreatic Cancer Action on 0303 040 1770.
- Say thank you! Saying thank you to the local newspaper or radio station who covers your story will help you develop good relationships with your local media.