Official statement regarding advert

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All types of cancer are horrific and no one would wish for themselves or anyone they care about to be affected by this terrible disease. Our hearts go out to anyone who has been affected by it.

It is important to remember that the advert features real pancreatic cancer patients and all they want is a better chance of survival.

As you know, awareness is key to early diagnosis and this is particularly true for pancreatic cancer. In our case, despite the best efforts of ourselves and other pancreatic cancer organisations, for 40 years, pancreatic cancer patients in the UK have faced the same grim prognosis – only a three per cent chance of survival and an average life expectancy of less than six months.

Our campaign was discussed on This Morning yesterday and might give you some more insight into the reasons.