The award-winning advertising campaign that we launched in February 2014 has been ranked 26th best marketing campaign in the world.
This is according to Warc 100, which is an annual ranking of the world’s 100 best campaigns and companies, based on their performance in effectiveness and strategy competitions.
Our campaign reached over 20 million people in the UK alone and millions more across the globe. It is to date the single most effective pancreatic cancer advertising campaign globally – EVER!
The ads – featured real pancreatic cancer patients, Kerry (24), Andy (43) and Penny (50) saying they wished they had another cancer – and presented the general public with the terrible prognosis that every pancreatic cancer patient currently faces upon diagnosis.
Warc says: “Warc 100 focuses on marketing that makes a difference, drives business performance or changing consumer behaviour.
“It is a benchmark for commercial creativity, allowing brands and agencies to compare their performance with their peers.
“It is a showcase for the world’s smartest strategies, and the people and organisations behind them.
The rankings are compiled based on the winners of 87 effectiveness and strategy awards from around the world.”
We are delighted the effectiveness of this campaign is continuing to be recognized across the world.