The Purple P Campaign

Pancreatic Cancer Action Hugh Grant

During Pancreatic Cancer Awareness Month 2013 Pancreatic Cancer Action held a social media campaign to raise the profile of pancreatic cancer. The campaign invited supporters to take a photo of themselves holding a purple ‘P’ and positing it to their social media pages.

Hugh Grant, who is patron of charity Pancreatic Cancer Action, did his bit to raise awareness of pancreatic cancer by taking a photo holding a purple P.  Hugh’s mother died from pancreatic cancer in 2001, after being diagnosed 18 months earlier.  Hugh said: “I am very pleased to be a patron of Pancreatic Cancer Action.  The charity is determined to improve the statistics of this deadly disease by focusing on early diagnosis and by making more people, including medical professionals, aware of the symptoms and risks of pancreatic cancer.  I totally support Ali and her team efforts.”

Other celebrities who supported the campaign include Joanna David, the charity’s other patron who lost a good friend to pancreatic cancer, and Julie Hesmondhalgh, the actress who plays pancreatic cancer sufferer Hayley Cropper in Coronation Street.

The charity was also pleased that Jack Andraka, a young scientist who is developing a new rapid, inexpensive method to detect pancreatic cancer in the early stages, showed his support. The 16 year old tweeted: proud to help @OfficialPCA raise awareness of #pancreaticcancer ! November is #pancreaticcancer month awareness.

Other celebrities, including Gaby Roslin, Gemma Jones and Edward Fox, held letters for the charity to spell out the words “Pancreatic Cancer Awareness Month”.

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