Our Advertising Campaigns

‘I wish I had…’

In February 2014, we launched the UK’s first pancreatic cancer awareness advertising campaign: ‘I wish I had…’. Although this campaign was seen as controversial, it was hugely successful and threw pancreatic cancer into the spotlight for the first time in the UK. You can read all about the campaign here.

Using the same patients: Penny, Kerry and Andy from “I wish I had“, we followed that campaign in 2014 with a symptoms focused one using Cross Track and Tube car billboards in the London Underground. Of those who saw these adverts, 43% said they were more aware of the symptoms of pancreatic cancer. You can view the symptom adverts here.

'I wish I had' Pancreatic Cancer Action awareness advertising campaigns, 2014


One NHS waiting time that is not going up…

This was a powerful advertising campaign launched on 4th November 2015, aimed to get the Department of Health and NHS England to reinstate Abraxane®, a breakthrough life-extending drug for the treatment of advanced pancreatic cancer that has been removed from the Cancer Drugs Fund. You can read all about the campaign here.


Pancreatic Cancer Aware

Pancreatic Cancer Aware 2018

In September 2018, we expanded our GP Aware campaign to the North West and the South West of the UK. This development came after research showed a higher number of pancreatic cancer instances, together with survey results, highlighting low awareness of the disease in these areas.

Our 2018 focus was: encouraging GPs to take our e-learning module; distributing awareness leaflets; placing posters in GP surgeries; and developing a medical professionals section on our website.

Click here to read more about our 2018 Pancreatic Cancer Awareness campaign.

Pancreatic Cancer Aware advertising campaigns, Pancreatic Cancer Action

Pancreatic Cancer Aware 2017

In November 2017 the campaign was launched again and bigger than ever. Adverts were featured in many places across the UK including in 1,000 GP surgeries, 10,000 pubs and bars, 300 bus stops, outside and 100 co-ops.

We also launched our awareness song and animation to raise general awareness of pancreatic cancer amongst the general population. Please share with as many people as you can, via Facebook our website or other social media.

Pancreatic Cancer Aware 2016

On November 7th 2016, we launched a nationwide advertising campaign to raise awareness of the symptoms of pancreatic cancer: Pancreatic Cancer Aware. The adverts were shown in over 220 service stations, railway stations and shopping centres across the UK, as well as in regional newspapers and online. The campaign reached an estimated 14 million members of the public.

As part of the campaign we also launched a website www.pancreaticcanceraware.org. The site simply focuses on raising awareness of the signs and symptoms of pancreatic cancer and also includes a section specifically for healthcare professionals.

Read more about the website here